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Three Ways the Home Remedy Book will Grow your Spine Practice
1.) Wiser Patients are Easier & more Profitable to Treat.
One of the most time-consuming aspects that the physician encounters is the time that must be spent to explain
to the patient the recommended care plan, the importance
of exploring non-surgical options first, and how specific
stretches and exercises work to relieve symptoms, make
the back and neck stronger and resistant to injury. A patient
education tool that enables a physician to spend less time
on this, increases the number of patients seen in a day, and
increases practice revenues. The Home Remedy Book for
Back & Neck Pain explains HOW EXERCISE WORKS, and
HOW SYMPTOMS CAN BE RELIEVED from a bulging
or herniated disc, WHY PILLS CAN BE RISKY and
WHY NON-SURGICAL OPTIONS NEED TO BE
TRIED FIRST. Unlike other patient education tools
with dated illustrations that appear to “talk down” to the patient, the 36-page color Home Remedy
Book features an attractive, fit, exercise model that
can motivate the patient to get fit.
2.) It Retains Existing Patients, and Attracts New Patients
At last, the largest circulation Home Remedy Book for Back
and Neck Pain can now be purchased by spine doctors
for their patients. The book has been in use at the most
respected spine centers in the United States and has been
distributed to more than 300,000 Americans over the past
12 years, perhaps more than any other spine care manual.
The exercises featured in the self-help book were selected
by some of the best-trained spine therapists in the country.
Patients find the book helpful and are more compliant
with their exercise Rx.
3.) It Strengthens Ties with Doctors who Send you Patient Referrals
Spine centers traditionally give 20 copies of the book to
family practice physicians in their locale, who like to hand
them to their patients who complain of back pain. This
in turn puts the spine center phone number and web site
directly in the hands of the back pain sufferer. We also
personalize the back cover with your practice name,
address and phone number to make this one of the most
effective and long-lasting marketing tools for your spine
practice.
The best resource for spine
The Home Remedy Book has been in use at the most respected spine centers of excellence across the United States for the last 12 years.
Up to 2008, if you were a spine care physician, the only way to access the Prizm Home Remedy Book was to be a client of Prizm Development, Inc., the nation’s most experienced developer of spine centers of excellence. Spine centers developed by Prizm have been featured on the NBC Today, CBS This Morning, CNN, USA Today, Fortune, Forbes, Good Housekeeping, Womans Day, Golf, Golf Digest, Prevention and dozens of other magazines and local TV stations.
The Prizm Home Remedy Book for spine was part of Prizm’s extensive copyrighted intellectual property licensed by spine Centers of Excellence. This intellectual property for spine included spine medical illustrations, informative symptom charts, online spine encyclopedias on spine Internet sites, spine triage software systems, databases for spine, spine clinical outcome report cards, and perhaps the most extensive exercise library for spine, knee and arm problems.
In 2008, Prizm released its 36-page Home Remedy Book for sale to spine doctors in the United States and Latin America. A Spanish translation of the popular spine Home Remedy Book will be printed later in 2008 for sale to spine care doctors in Mexico and South America.
High quality photographs vs. illustrations
The value of the 36-page color Home Remedy Book is that the exercise photographs are high quality images of an exercise model demonstrating the most effective exercises for back pain and neck pain symptoms. “The exercises featured in the self-help book were selected by the best trained spine therapists in the country,” explains Reznik. “Typically, most educational booklets on spine problems are biased toward one school of thought or another. This is the inherent weakness of most of the spine educational tools out there. They either are biased toward the viewpoint of a spine orthopedic surgeon, a spine neurosurgeon, a physical medicine physician, a chiropractor or any of the many divergent physical therapy schools of thought.”
Exercises from the best-trained SPINE-specialized therapists
Reznik adds that even within the field of physical therapy, there are many different schools of thought on stretches and exercises. “Spine patients are often shocked to learn that when they start visiting back care clinics, there are so many conflicting recommendations on what to do,” says Reznik. “It’s bad enough that they suffer from back pain, but once they enter the health care system, that’s when their headache really starts.”
“In the field of physical therapy alone, there are spine therapists that follow the teachings of various gurus including McKenzie Institute, Paris Spine Institute, Maitland, Mulligan, Grimsby and Cyriax, the father of chiropractic,” says Reznik. “All of these therapists have biases. The Prizm Home Remedy Book bridges across all these biases because the back exercises featured in the educational booklet have all been selected by a cross-section of therapists in all these spine care disciplines.”
The most experienced expert in the specialty of spine
Prizm and its spine centers of excellence have been mentioned in some of the leading textbooks on health care reform, center of excellence development, and disease management centers which represent the future of healthcare. Many of Prizm spine centers and the related spine doctors are recognized by NCQA as low back pain centers of excellence.
NCQA in 2007 began a credentialing program to recognize those centers that follow protocols for the prudent use of diagnostics in the field of spine. Spine care centers and spine care physicians who want to be credentialed by the NCQA and be recognized as a low back pain center of excellence must include non-surgical treatment for spine problems, and must have patient education tools that educate back pain sufferers about what symptoms mean, the importance of nonsurgical spine care, and when emergency symptoms require surgery within 48 hours to avoid permanent paralysis of the nerves in a leg or arm. Loss of control of the bowel or bladder, for example, is a critical emergency symptom that needs to be seen by a spine surgeon within 24 hours to avoid permanent paralysis of the nerves that control bowel function.
“There’s no doubt that Krames booklets are extremely popular with physicians because they cover all the medical specialties, from cancer education, pain management, womens health, weight management, etc.,” says Reznik. “But in my opinion, as an expert in spine, and as an author of consumer health books, spine requires a specialized approach rather than a general approach. And that’s where the Prizm Home Remedy Book succeeds. Because Prizm staff helped develop the first spine center of excellence in the United States, Texas Back Institute, Prizm has the most experience in spine centers of excellence.”
The Prizm Home Remedy Book has 36 pages, of which 32 pages feature exercises for back pain, exercises for neck pain, special low back stretches that relieve back pain symptoms, and neck stretches that relieve neck pain. Other pages have information that explains how exercises relieve back and neck pain symptoms, as well as symptom flow charts that tell the person when to see the doctor.
“These custom back exercises make the back stronger, more flexible and resistant to future strain and back pain,” explains Reznik. “That’s the real cure for back pain. Not laying on your stomach and waiting for someone to do something to your back. That’s passive care, which does NOT work.
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