Educational Web Site Development

Click here to view Frequently Asked Questions

Is your web site merely an electronic brochure listing your location, physician bios and hours you are open? If so, you are invisible on Google and Yahoo for consumer queries about back pain, knee pain, headache, etc.

A web site is the most cost-effective communication tool of all time. Unlike other promotions that evaporate a week after they are mailed or appear in a newspaper, an Internet presence works for you 24 hours a day, 365 days a year.

Unlike other communication tools that have finite reach, an Internet site can communicate to a target prospect down the street, or across the planet in Hong Kong — for the same amount of money.

Your visibility on the Internet, however, is driven by the educational content you have in your web site. An Internet site can be summarized in the following levels of maturity and sophistication:

1.) Electronic brochure. $3,900. Some organizations list their address of business location, doctor bios, hours of operation, services rendered, etc. This type of site will rarely score high on search engines related to consumer queries for symptoms, healthcare information, etc. These sites often use digital stock to eliminate the cost of original photography.

2.) Basic, informative site. $4,000-$7,000. The can include all the components of the “electronic brochure” but with additional information about the specialty involved, some bounce-back forms that enable the consumer to request information, a second opinion, etc. This type of healthcare web site would have original photography showcasing the facility, staff and physicians, and information that differentiates the center from competitors.

3.) Content Rich-Internet Site. $8,000 depending on content provided. These types of sites represent highly informative, content-rich virtual encyclopedias on various subjects. These sites typically score highest for a target specialty. These sites have original photography, and helpful unbiased information about healthcare symptoms, where to go for treatment, how to select a quality physician, etc. This type of healthcare web site would have original photography showcasing the facility, staff and physicians, and information that differentiates the center from competitors.

Obviously, the cost of developing original content is expensive, so having a content-rich site represents the most expensive option.

MedIngenuity can develop all three types of sites, including a content-rich Internet presence for your medical practice, surgery center, or healthcare facility.

The factors that influence cost include:

Outside cost for original photography:

MedIngenuity can find and direct a local photographer to capture the special kind of images necessary to show how your healthcare organization is different and unique.

Content development:

Working with your staff or physicians, MedIngenuity can develop the original educational content. These sites can be developed in phases, where the foundation site becomes operational, and additional content is added over subsequent months or years.

Below are samples of specialty Internet sites in various specialties:

Click here to download a detailed overview on medical web site development options.

To contact MedIngenuity about the development of an educational Internet site, click here for contact information or contact info@medingenuity.com.

For more information about Prizm Development Inc., click here (new window will open).

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